The Director of Marketing is responsible for planning and implementing the overall marketing strategy and branding for Dedicated Nursing Associates, Inc.

Essential Functions of the Job:

· Develop and implement DNA’s marketing strategy, including, but not limited to, creating a calendar of campaigns and events, and meeting with the Executive Team on DNA’s initiatives

· Hire, train, manage, and lead the Marketing Department, including overseeing team member performance and conduct, communicating Executive Team directives, and handling discipline

· Partner with the Executive Team on the management of the annual marketing budget, including anticipated expenditures and return-on-investment projections

· Lead effective marketing campaigns across digital and traditional platforms from start to finish, including finding new marketing opportunities in the healthcare staffing industry

· Partner with the National Sales Office, Corporate Recruiting Office, and Staffing Divisions Offices to align marketing efforts with overall business objectives

· Monitor, analyze, and report on marketing performance, including identifying data trends and recommending strategic adjustments to the Executive Team and applicable offices

· Analyze market trends, client and caregiver preferences, and competitors’ activities in the healthcare staffing industry to make informed business recommendations to the Executive Team

· Maintain and update DNA’s and partners’ websites and social media accounts to increase search engine optimization and promote DNA’s and partners’ brands to consumers

· Tailor advertising efforts to open client work orders to support recruitment efforts, including but not limited to job board posting changes

· Grow DNA’s Annual Charity Golf Outing donor and event participation year-over-year

· Coordinate with vendors, donors, and other distribution partners as it pertains to any DNA internal events, external event participation, purchase orders, and marketing materials

· Attend any DNA internal events or external events, as directed by the Executive Team

· Provide marketing services and assistance externally for other partner organizations, as needed

· Maintain awareness and proactive communication regarding team member productivity and performance

· Perform tasks and special projects as directed by the Executive Team

· Work in an office environment on a full-time basis unless otherwise specified by the Executive Team

Requirements:

· Bachelor’s degree in marketing, communications, or business administration, preferred

· Prior experience in marketing leadership or related management positions

· Proven track record of leading effective marketing campaigns

· Experience in both digital and traditional marketing environments

· General knowledge of advertising and marketing

· Excellent presentation skills

· Working knowledge of web design and social media

· Travel required

· Excellent oral and written communication skills

· General knowledge and capability to operate office equipment

· Attend all Manager and Assistant Manager meetings, both on-site and off-site when notified in writing by DNA of required attendance

· Meet or exceed all essential functions of the job, including but not limited to, work performance goals

Director of Marketing will report to:

· President

· CEO

· COO and Operations Team

Physical Demands:

· Ability to remain in a stationary position for the duration of the workday

· Ability to move about the office, bend, and reach

· Ability to lift up to 25 pounds occasionally

Work Environment:

Generally, works in an office environment but may occasionally be required to perform job duties outside of the typical office setting if specified by the Executive Team. Travel will be required.